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Jilly Juice is a quack[1] pseudomedicine in the form of a fermented drink that is falsely claimed by its proponents to be able to cure an assortment of conditions, including cancer and autism spectrum disorders, as well as regenerate missing limbs, reverse the effects of aging, and "cure" homosexuality.[2][3] No studies have proven any of these claims, nor has the Food and Drug Administration (FDA) approved the recipe. The juice, composed of water, salt, and fermented cabbage or kale, is falsely claimed to expunge Candida (a yeast) and parasitic worms. Scientific evidence has shown that this treatment is not only ineffective, but is also toxic with potentially deadly adverse effects.[a]
Jilly Juice was conceived by Jillian Mai Thi Epperly, who has no medical or scientific background. She has garnered media scrutiny for her baseless claims that Jilly Juice can help treat medical conditions, and petitions and other efforts have been made to ban the product and its promotion from social media. Followers of Epperly have been dubbed members of a "poop cult", and by 2017, had formed a now-defunct Facebook group made up of over 58,000 members.[2] In 2018, the Federal Trade Commission (FTC) warned Epperly that it is against the law to advertise a product's health benefits without proper scientific support.[3][7]
- ^ Lucchesi, Emilie Le Beau (February 1, 2020). "Cure or Con? Health products touted on social media are slipping by regulators". ABA Journal. Archived from the original on August 11, 2022. Retrieved August 11, 2022.
- ^ a b c Subbaraman, Nidhi (March 17, 2018). "Here's How A "Poop Cult" With 58,000 Followers Set Off A Facebook War". Buzzfeed News. Archived from the original on July 12, 2022. Retrieved November 12, 2019.
- ^ a b Morris, Meagan (May 24, 2018). "Jilly Juice recipe creator claims her concoction can regrow limbs, cure homosexuality". Metro. Archived from the original on January 6, 2020. Retrieved November 12, 2019.
- ^ "Jilly Juice - Business Details". Better Business Bureau. Archived from the original on January 7, 2020. Retrieved January 6, 2020.
- ^ Schwarcz, Joseph (June 1, 2018). "The Right Chemistry: Beware of self-proclaimed health experts". Montreal Gazette. Archived from the original on January 7, 2020. Retrieved January 5, 2020.
- ^ Gander, Kashmira (May 3, 2018). "Woman Who Claims Cabbage Juice 'Cures' Autism and Can Regrow Limbs to be Probed by Officials". Newsweek. Archived from the original on November 30, 2018. Retrieved January 5, 2019.
- ^ Subbaraman, Nidhi (October 4, 2018). "The Feds Just Asked The Woman Who Started A Facebook Cabbage Juice Cult To Remove False Claims From Her Website". Buzzfeed News. Archived from the original on November 12, 2019. Retrieved November 12, 2019.
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